SOCIALIZING THE BASICS OF DIGITAL MARKETING TO VOCATIONAL SCHOOL STUDENTS: PREPARING A YOUNG GENERATION WHO IS TECHNOLOGY LITERATURE

Abstract

The aim of socializing the basics of digital marketing to office vocational school students is to increase students' understanding and skills in digital marketing, so that they can utilize digital technology effectively in marketing strategies, as well as prepare them to enter the world of work with relevant competencies and in line with the demands of the ever-growing job market.

The program begins with an initial survey to determine the extent of students' understanding of digital marketing. Based on the survey results, socialization material was prepared to include basic theory, case studies and direct practice. Competent resource persons, such as digital marketing practitioners or academics, are also selected to provide relevant and inspiring material.

The output of this program includes increasing students' understanding of digital marketing, skills in using digital tools and platforms, and the ability to develop simple digital marketing plans. In the long term, students are expected to be able to face the challenges of the world of work better and utilize digital marketing as a business opportunity.